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Black-Founded Donation Platform Philanthropi is Using Tech to Advance Everyday Giving

Kim Anthony • October 4, 2022

By: Alesia Bani


Key Insights


  • Sixty-seven percent of charitable giving in 2021 came from individuals rather than corporations and foundations, with millennials at the forefront of small contributions.

  • The startup Philanthropi supports everyday people to become philanthropists by donating to non-profit organizations through its platform.


  • Philanthropi launched a pilot program with American Express to allow members to round up their transactions and donate to a charity of their choice.

Although philanthropists are often positioned as wealthy and high-status entities, it turns out that small individual donations make up the majority of philanthropic giving. 

A new report by Giving USA found that total U.S. charitable giving reached $484.9 billion in 2021, with about 67 percent of it coming from individual donors. Despite being America’s

most
 impoverished generation, nearly three-quarters of millennials consider themselves philanthropists, compared to only 35 percent of baby boomers. 

“The biggest shift that I’ve seen over the last 20 years or so is this concept that philanthropy used to be a destination,” Dr. Keith Leaphart, the founder of Philanthropi, a platform that partners with financial institutions, employers, universities and non-profit organizations for everyday donors to support non-profit organizations with the click of a button, told The Plug. 

“Millennials and Gen Z are like ‘no, this is a journey and we’re starting today,’” he said. 

This article originally appeared in The Plug.

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